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Are digital marketers in high demand?

 

Are digital marketers in high demand?

Digital marketers and their related skillsets are among top trending skills in the US. Digital marketing skills ranks among the top trending job skills in the US, per analysis of Google Trends search data by Preply. Other top-trending skills in America are data science and visualization and data management. 

Most sought-after skill sets

The four most sought-after skill sets, based on current search volumes, are coding, data management, design and accounting.

10 of the top 25 skills are relevant for marketers:

  • Graphic design
  • Adobe Photoshop
  • Adobe Illustrator
  • Web design
  • Customer relationship management software
  • Editing
  • Search engine optimization
  • Video design and editing
  • Blockchain technology
  • UX design

Demand for digital marketing skills will only increase

The most recent CMO survey revealed digital marketing is a key investment for marketers, with data analytics, website optimization, digital media and search, martech and direct digital marketing, such as email, receiving the most spend.

Brands, universities and tech platforms are among those providing training in digital marketing skills, writes Tomoko Yokoi in Forbes. For example, Unilever’s Flex Experience program aims to diversify marketing skills sets among its employees, while Google and Meta both provide certification in various digital marketing skills. 

While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics. Marketing managers are now able to see exactly where people are coming from, what they’re doing on the website, and which tactics produce the highest ROI.

Is Digital marketing is good for career?

Now that we know digital marketing has demand in every industry which means digital marketers get clients from every industry. This helps digital marketers learn more about other industries. It allows cross-learning for both clients and marketers which makes it a very interesting profession.

Here are a few instances when you may need digital skills in your professional career:

  • Using a spreadsheet on a computer to input client information.
  • Accessing the internet to carry out market research.
  • Publishing to social media to promote your brand.
  • Messaging colleagues on an online app when working from home.
  • Making online transactions using a banking application.
  • Talking to clients remotely using online video conferencing tools.

How to improve your digital skills and achieve digital literacy

To begin, we recommend that you assess your digital skills against the national standards, using the Department for Education’s National Standards for Essential Digital Skills. It is only once you have a clear understanding of what you know and what you don’t know, that you can begin to improve your digital skills and achieve digital literacy.

How you choose to improve your digital skills will depend on your current capabilities, so each approach will vary from person to person.

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