ONLEI Technologies

In this case study, we would go through the marketing strategies of one of the most successful companies of India and it’s none other than Reliance Industries Limited. In 1960, Dhirubhai Ambani formed Reliance Industries Limited in Mumbai, Maharashtra with a dream of making it the largest company in India. Since then, the organisation has grown and diversified itself across different industries and sectors over all these years. As of 2020, it is India’s largest private sector company and is ranked #96 on the list of Fortune 500 companies. This case study focuses on Reliance Industries, Jio and its Retail business, along with their marketing mix, competitors analysis, marketing strategies and campaigns undertaken by them.   About Reliance Industries Limited Reliance Industries Limited (RIL) is one of India’s largest conglomerates, currently headquartered in Mumbai, Maharashtra is run under the guidance of Mukesh Ambani, who is currently the Chairman and Managing Director (MD) of t...